Search results for "Social legitimacy"

Legitimacy of Social Ventures

2021

Legitimacy of organizations or ways of acting remains a basic factor to compete. A company whose actions differ from other companies may have legitimacy issues. To overcome them, it will be necessary to demonstrate that the new actions are also legitimate. To do so, a process of legitimation is necessary. This process alone will confer the necessary taken-for-grantedness to survive. Social entrepreneurship, as a type of institutional entrepreneurship, can experiment with these difficulties. Studying these difficulties becomes necessary to understand the conflicts of interest that move society for or against social ventures.